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NOWRUZ OF THE 15TH CENTURY (1400)
- PROJECT NAME: NOWRUZ OF THE 15TH CENTURY (1400)
- LOCATION: AZADI TOWER, TEHRAN
- EXECUTION TIME: NOWRUZ 1400 (MARCH 2021)
- PROJECT DIMENSIONS: 3000 SQUARE METERS
- EXECUTION TECHNIQUE: VIDEOMAPPING
- PRODUCER AND DIRECTOR: AMIRREZA SALARIEH
- FEATURE: COMMEMORATING THE BEGINNING OF THE 15TH CENTURY IN THE SOLAR HIJRI CALENDAR
- CLIENT: TEHRAN MUNICIPALITY
IN THE BEGINNING OF THE 15TH CENTURY AH (AFTER HIJRI) CALENDAR, THE CELEBRATION OF NOWRUZ (IRANIAN NEW YEAR) WAS OF HIGH IMPORTANCE IN IRAN, AND THE TEHRAN MUNICIPALITY HAD FOCUSED ITS MAIN AND UNIQUE PROJECT ON THE AZADI TOWER (A NATIONAL SYMBOL OF THE COUNTRY). FIREWORKS ANNOUNCING THE BEGINNING OF THE CENTURY WERE STATIONED THERE, AND IT WAS DECIDED THAT THE BEST IRANIAN SINGERS’ CONCERTS WOULD BE HELD THERE. BUT THE MOST IMPORTANT PROGRAM PLANNED WAS THE NOWRUZ VIDEO MAPPING.
THE TEHRAN MUNICIPALITY DID NOT HOLD A BIDDING PROCESS, AS USUAL, AND ENTRUSTED ITS ORDER TO THE BEST INTERDISCIPLINARY ART GROUP IN THE COUNTRY. AMIRREZA SALARIE WAS APPOINTED AS THE PRODUCER AND DIRECTOR OF THIS WORK. THE CONTENT OF THIS WORK WAS BASED ON THE RITUALS AND SOFREHS (TABLES) OF THE SEVEN S’S OF DIFFERENT ETHNIC GROUPS IN NOWRUZ, CEREMONIES, THE MUSIC OF 12 COUNTRIES OF UNESCO NOWRUZ, AS WELL AS VARIOUS ARTS SUCH AS CARPET WEAVING, PAINTING, CALLIGRAPHY, POETRY, AND ANCIENT POTTERY DESIGNS THAT WERE MANIFESTED IN THIS ANCIENT CELEBRATION, AND IT WAS DESIGNED AND EXECUTED BASED ON THE STRUCTURE OF THE AZADI TOWER. THIS WORK, IN ADDITION TO THE WIDESPREAD RECEPTION OF THE PEOPLE AND GLOBAL MEDIA, WAS WELCOMED BY THE AMBASSADORS OF THE UNESCO NOWRUZ WORLD FESTIVAL.
THIS INTERDISCIPLINARY AND SPLENDID WORK WAS ABLE TO GIVE A NEW FORM TO THIS VALUABLE CONCEPT TO THE AUDIENCE BY USING THE GEOMETRIC SHAPES OF THE AZADI TOWER AS WELL AS EMPHASIZING COLORS AND MUSIC WITH A UNIVERSAL LANGUAGE. THIS PROJECT WAS PRODUCED AND IMPLEMENTED BY THE D-SUN CULTURAL INSTITUTE, THE BEST CONTENT PRODUCER AND EXECUTOR OF 3D VIDEO MAPPING IN IRAN. CONTINUITY, STORYTELLING, ARTISTIC AND SCIENTIFIC RECOGNITION OF THIS NEW ART, AS WELL AS PRECISE AND PROFESSIONAL ENGINEERING IMPLEMENTATION, ARE UNIQUE FEATURES OF THIS COLLECTION. AMIRREZA SALARIE, AS THE FIRST SCIENTIFIC AND UNIVERSITY INTERDISCIPLINARY ART VIDEO MAPPING PRODUCER IN IRAN, HAS OVER 10 YEARS OF EXPERIENCE IN D-SUN AND HAS AN HONORARY DIPLOMA FROM UNESCO, AS WELL AS RECOGNITION FROM THE UNITED NATIONS, IRAN MALL, ETC.
- PROJECT NAME: NOWRUZ OF THE 15TH CENTURY (1400)
- LOCATION: AZADI TOWER, TEHRAN
- EXECUTION TIME: NOWRUZ 1400 (MARCH 2021)
- PROJECT DIMENSIONS: 3000 SQUARE METERS
- EXECUTION TECHNIQUE: VIDEOMAPPING
- PRODUCER AND DIRECTOR: AMIRREZA SALARIEH
- FEATURE: COMMEMORATING THE BEGINNING OF THE 15TH CENTURY IN THE SOLAR HIJRI CALENDAR
- CLIENT: TEHRAN MUNICIPALITY
IN THE BEGINNING OF THE 15TH CENTURY AH (AFTER HIJRI) CALENDAR, THE CELEBRATION OF NOWRUZ (IRANIAN NEW YEAR) WAS OF HIGH IMPORTANCE IN IRAN, AND THE TEHRAN MUNICIPALITY HAD FOCUSED ITS MAIN AND UNIQUE PROJECT ON THE AZADI TOWER (A NATIONAL SYMBOL OF THE COUNTRY). FIREWORKS ANNOUNCING THE BEGINNING OF THE CENTURY WERE STATIONED THERE, AND IT WAS DECIDED THAT THE BEST IRANIAN SINGERS’ CONCERTS WOULD BE HELD THERE. BUT THE MOST IMPORTANT PROGRAM PLANNED WAS THE NOWRUZ VIDEO MAPPING.
THE TEHRAN MUNICIPALITY DID NOT HOLD A BIDDING PROCESS, AS USUAL, AND ENTRUSTED ITS ORDER TO THE BEST INTERDISCIPLINARY ART GROUP IN THE COUNTRY. AMIRREZA SALARIE WAS APPOINTED AS THE PRODUCER AND DIRECTOR OF THIS WORK. THE CONTENT OF THIS WORK WAS BASED ON THE RITUALS AND SOFREHS (TABLES) OF THE SEVEN S’S OF DIFFERENT ETHNIC GROUPS IN NOWRUZ, CEREMONIES, THE MUSIC OF 12 COUNTRIES OF UNESCO NOWRUZ, AS WELL AS VARIOUS ARTS SUCH AS CARPET WEAVING, PAINTING, CALLIGRAPHY, POETRY, AND ANCIENT POTTERY DESIGNS THAT WERE MANIFESTED IN THIS ANCIENT CELEBRATION, AND IT WAS DESIGNED AND EXECUTED BASED ON THE STRUCTURE OF THE AZADI TOWER. THIS WORK, IN ADDITION TO THE WIDESPREAD RECEPTION OF THE PEOPLE AND GLOBAL MEDIA, WAS WELCOMED BY THE AMBASSADORS OF THE UNESCO NOWRUZ WORLD FESTIVAL.
THIS INTERDISCIPLINARY AND SPLENDID WORK WAS ABLE TO GIVE A NEW FORM TO THIS VALUABLE CONCEPT TO THE AUDIENCE BY USING THE GEOMETRIC SHAPES OF THE AZADI TOWER AS WELL AS EMPHASIZING COLORS AND MUSIC WITH A UNIVERSAL LANGUAGE. THIS PROJECT WAS PRODUCED AND IMPLEMENTED BY THE D-SUN CULTURAL INSTITUTE, THE BEST CONTENT PRODUCER AND EXECUTOR OF 3D VIDEO MAPPING IN IRAN. CONTINUITY, STORYTELLING, ARTISTIC AND SCIENTIFIC RECOGNITION OF THIS NEW ART, AS WELL AS PRECISE AND PROFESSIONAL ENGINEERING IMPLEMENTATION, ARE UNIQUE FEATURES OF THIS COLLECTION. AMIRREZA SALARIE, AS THE FIRST SCIENTIFIC AND UNIVERSITY INTERDISCIPLINARY ART VIDEO MAPPING PRODUCER IN IRAN, HAS OVER 10 YEARS OF EXPERIENCE IN D-SUN AND HAS AN HONORARY DIPLOMA FROM UNESCO, AS WELL AS RECOGNITION FROM THE UNITED NATIONS, IRAN MALL, ETC.
